3 Quick and Easy Ways to Use Instagram and Snapchat Stories for Your Business

3 Quick and Easy Ways to Use Instagram and Snapchat Stories for Your Business

There was a lot of ill feelings when Instagram launched stories to compete with the popularity of Snapchat, but that should not prevent you from leveraging both to grow your business. You can add videos and photos throughout the day.

You won’t have to stress over this content as much as your normal content because it disappears after 24 hours. With Instagram Stories, they do not appear on your profile grid or in the feed. Instead, it is featured across the top of your homepage as little circles. (more…)

Can #GirlBoss Sophia Amoruso’s Personal Brand Survive Nasty Gal’s Bankruptcy?

Can #GirlBoss Sophia Amoruso’s Personal Brand Survive Nasty Gal’s Bankruptcy?

Sophia Amoruso was at the top of her world, inspiring a huge following of aspiring girl bosses everywhere. Having founded here company at age 22 and creating massive success, especially compared to here previous life as a dumpster diver and petty thief, she has now been confronted with ruins of her company once valued a $85 Million.

Amoruso started an eBay vintage store, showcasing her distinctive style, in 2006. By 2011 she had already reached $24 Million in sales and by 2012 had quadrupled 2011 sales to reach $100 million. All of this from a retailer that operated solely online. (more…)