Welcome! I’m Destiny and…
I help brands market products, services, and resources to a young, multi-cultural audience to help them look and feel fabulous, get fit, and have more fun.
Designing campaigns that land well with the audience AND represent the brand’s business objectives requires strategy and excellent execution. My primary responsibility is meeting business objectives through engaging messaging that is fun and creative.
My audience primarily consists of multicultural women (% black or afro-Latina) are climbing their way up the corporate ladder or building highly profitable businesses. They are desperately trying to balance striving for success and self-care. I also serve a a few men (% ) who appreciate the value of self-care.
I remind them how important nurturing and caring for self is to sustaining the ability to operate at their level of excellence.
They are more than followers. Together we are a community, holding one another accountable for taking care of self.
The products that I highlight most for my audience are health and beauty products. These include:
- Haircare products (especially for natural hair)
- Skincare products (my skin is oily & sensitive)
- Fitness (yoga and athletic training, athletic apparel and shoes, exercise equipment, protein drinks, supplements, etc.)
- Mindfulness & Wellness (meditation, aromatherapy, spa services, etc.)
- Cosmetics
In addition to targeted content, I share what’s happening in my life. Of course, this makes it easy to partner with lifestyle brands outside of my core content. I love to:
- Travel
- Wear fashionable outfits
- Eat delicious food (dining out and at home)
- Create artistic things (ex. painting, pottery, candle making)
And I am in the market to buy a car and my first home this year, which lends an opportunity to showcase home decor and the vehicle selection process. Who doesn’t love a good reveal?
Campaigns that convert require more than a pretty picture.
Campaign cost is based on the combination of options, the number of screens, video run time, location, quality requirements, etc.
CAMPAIGN OPTIONS
I offer a variety of marketing options. I have a few go-to, basic packages, but please note that I prefer to create a customized package designed to meet your specific business objectives.
Sponsored Feed posts: Images, Videos, Carousels
Sponsored Story Sequences: Images, Graphics, Video
Story Takeovers: Images, Graphics, Video
Long Form Video: Featured Blog Posts, YouTube Videos, or IGTV
Featured Products & Affiliate Campaigns: Link in Bio, Email Newsletter, Blog Side Bar Ad
Conversion requires an effective strategy and optimized execution.
I focus on the buyer’s journey.
I love the content creation process and effective marketing is always front of mind. Who am I selling to and how can I match the campaign to their lifestyle?
I leverage all of what I learned while earning my BA in Business (with an emphasis on Digital Marketing) at the University of Georgia. And when working with smaller brands, I tap into lessons learned in pursuing my Entrepreneurship Certificate. Throw in a few heaping cups of assessing my analytics and real-time ever evolving social marketing and we have a winning recipe.
We will work together to determine the strategy for my audience and fits the product and brand. Then, I stir in some creativity and personality that invites engagement.
I run my campaigns like a business, from project management to detail-oriented agreements and communication.
Gifts & Samples
I graciously accept gifts and samples. However, honesty and authenticity with my audience is one of my core values, so acceptance of any gift item is not a guarantee that I will mention or promote the product and should not be considered compensation for any services.
Please mail to:
457 NATHAN DEAN BLVD STE 105-304,
DALLAS, GA 30132-4911
Of course, if you are planning a paid promotion with me, experiencing the product is a required first step. Please provide contact information and a tracking number. Someone from my team will confirm when we receive the package.