I attended the New Nostalgia virtual beauty conference hosted by Olamide Olowe, co-founder of Topicals a few months ago. During the conference, Olamide shared her skincare experience and dissatisfaction with certain products that inspired her to create a brand for women like herself.
Topicals is a skincare brand that celebrates our imperfections. Their formula specifically focuses on women who have problems with eczema and hyperpigmentation. As someone who battled with both, I knew I wanted to give the products a try.
Women with skin conditions are often left out of the conversation when it comes to beauty and skincare. I love how the brand brings attention to women who are confident in their skin no matter what.
After the conference, Olamide offered free samples to all attendees. I got a chance to try the “Like Butter” overnight mask for eczema-prone skin and “Faded” serum for hyperpigmentation. I love both products. I will be ordering full-sized containers when they go live!
Although the launch date has been delayed due to COVID-19, they have continued to show up for their community. In April, Topicals created a product called Washed Up, a hand sanitizer for itchy, inflamed skin.
In May, Topicals donated $6500 to Sad Girls Club in New York. They also partnered with Therapy for Black Girls to offer free group memberships. Topicals is more than a skincare brand. They help women find community, connection, and skincare advice.
I follow both their Instagram and Twitter and I have learned so much about skincare ingredients. Their posts have been extremely informative and I look forward to their official launch. To stay up to date on Topicals, sign up for their mailing list at mytopicals.com and follow them on social media @mytopicals. Trust me you don’t want to miss this!